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Campaign Message: 
Crest White strips makes you feel glamourous in any situation, especially when everything else seems wrong.

Campaign concept: 
People in a number of common situations that results in them looking and feeling the most unflattering; but because of their white teeth they would always genuinely feel glamorous. 

Describe the executions: 
The tone of this concept should be one of bold vanity, but funny and youthful.

Print Campaign 
Branded Content 

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