The Message: The Fiat 500X is stylish and functional crossover SUV.
The Concept: The style and performance features of the Fiat 500X are metaphorically equivalent to an irresistible catch
The Execution: Vibrant retro comic style graphic imagery with copy that playfully refers to the features of of Fiat 500X
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Feature: All Wheel Drive (rugged)
Headline: I like it rough on all fours!
Body Copy: The available All-Wheel-Drive (AWD) system in the new Fiat 500X engages automatically to smoothly handle any terrain.
Feature: More Legroom (bigger)
Headline: I’ve never spread my legs so wide!
Body Copy: With even more interior space for front and back legroom, the new Fiat 500X provides more than enough room for passengers to spread.
Feature: More Powerful Engine
Headline: What a powerful package!
Body Copy: The new Fiat 500X features a powerful 2.4L Tigershark® MultiAir® 2 engine, providing 180 horsepower, enhanced combustion control, and reduced exhaust emissions.
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