Agency: Ogilvy NY
Client: Gerber by Nestlé
The Ask: The Project intended purpose is to raise awareness for 4 new Gerber product lunch thought digital channels such as Social media, Display Banners, and Landing pages.
Why: We decided to do a digital-focused campaign because that's where we figured where parents go for a break from there children. we decided to create bite-sized content that wouldn't take up much of mommy’s or daddy’s time and inform them of new products that might interest her babies
How: Gerber is perceived with millennial parents as an old fashioned brand. To make Gerber more relevant to consumer parents we decided to approach this project with a new tone of “ Savvy Big sister” to make Gerber more relatable to millennial parents.
Landing Page - Lil Mixers
Landing Page - Snack