Character Design we introduced a mascot named Trusty Timmy. The mascot embodies the top five things which Canadians love the most - Beaver, The Royal Mounted Police, the maple leaf, the hockey stick and the popular donuts. These represents their national pride and happiness. Trusty Timmy's character is filled with optimism and the need to protect, as a guardian angel would - traits that one would expect from Sonnet's brand. 
Print We approached our print campaigns with a cheeky and cheerful tone to reach to our target audience – Millennials, who would only find humor in the copy and execution of our ads. Even during crisis, Trusty Timmy brings in a smile to consumers. 
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