Concept:
When your relationship moves as fast as our trucks. Love comes in all shapes and sizes. So does divorce.  Afraid of commitment? Check our hourly rates. We’ll always take you back. 

Insights:
People move for an array of reasons, but most importantly for relationships, taking inspiration from the founder of Uhaul many relationships and who started the company after needing an affordable way to move after getting married and starting a family. 


Solution
An integrated campaign to be launch during the most romantic time of the year Valentine. with print, digital, ambient activations, U-Haul is banking your relationship working and not working. U-Haul is here for you and your baggage. 

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