Gerber

Agency: Ogilvy NY 

The Ask:  To raise awareness for 4 new Gerber product lunch thought digital channels such as Social media, Display Banners, and Landing pages. 

The Challenges: Gerber is perceived with millennial parents as an old fashioned brand. To make Gerber more relevant to consumer parents we decided to approach this project with a new tone of “ Savvy Big sister” to make Gerber more relatable to millennial parents. 

The Big Idea:  A digital-focused campaign to grab parents attention when they go for a break from there children. we decided to create bite-sized content that wouldn't take up much of mommy’s or daddy’s  time and inform them of new products that might interest her babies in a fun enjoy enjoyable content.

My Role: Art Direction, Design, Pre and Post Production, Wardrobe and Styling