Agency:  Edelman New York

Creative Director: Hana Kato Gold Copywriter: Grace Messarra

The Cultural Tension:  The term radiant skin has become subjective, but it’s not.  More and more products and skin care trends are claiming ‘quick fixes’ to achieve radiant skin, most of which put skin health on the back burner.

Brand Contribution: Radiant X was co-created with dermatologists to achieve true skin radiance with scientific accuracy.

The Big Idea:  For the Launch of Radiant X, a new product for melanin-rich skin by Vaseline, we created a Launch event in the heart of Harlem for one epic day. Attendees will be bathed in radiance through massages using the Radiant X product line, yellow light therapy* with its skin healing benefits, and dramatic lighting designed to capture melanin-rich skin beautifully. ​

My Role: Ideation, Art Direction, Design, Pre and Post Production